We built Phera because we were that "frustrated couple." Planning an Indian wedding comes with a level of complexity that most global platforms just don't understand. Between managing guest lists spanning continents, explaining traditional rituals to our non-desi friends, and handling endless WhatsApp queries, we knew there had to be a better way.

What started as a tool built for our own special day has now grown into a platform we're opening up for everyone else. We want to bring back the joy of planning and let you focus on what really matters—celebrating your love.